141x
PAM HQ
pipeline efficiency
Rebuilt around sales-qualified pipeline, not click volume.
LinkedIn Ads / Seed to Series B SaaS
2x ROAS from LinkedIn Ads, or you don't pay.
I run LinkedIn Ads for seed to Series B SaaS companies spending over $10k a month. Measured in your Fibbler, against a model we agree before work starts.
Book a 30-min LinkedIn Ads audit
Findings in writing inside the week. Taking on two clients this quarter.
01 / Results
Results, LinkedIn Ads only.
9.35x
Oneleet
return on ad spend
Cut what wasn't converting, scaled what was.
4x
Seed-stage SaaS, current mandate
booked calls
Founder content and paid rebuilt as one system.
02 / Where it breaks
Sales says the leads are junk. The board wants to know what LinkedIn produced.
The spend runs the whole time.
Sales stops following up.
The leads were cheap because they were easy. I rebuild targeting and creative around sales-qualified pipeline, not form fills.
A number nobody believes.
Platform conversions and CRM revenue tell different stories. I read revenue in Fibbler, against a model we agree before work starts.
The monthly deck.
Someone reports on the account and nothing changes. I review it myself. One or two findings arrive in writing inside the week, and I check that they shipped.
A plan everyone agrees with.
You'll get pushback on things you've already decided, early, while changing them is cheap.
03 / Terms
$5,000 a month.
Month to month. No annual contract. In any month below 2x ROAS in Fibbler, you don't pay.
2x ROAS means two dollars of attributable revenue for every dollar spent on LinkedIn Ads, measured against a model we agree before work starts.
Fits if you sell B2B SaaS and spend $10k+ a month on LinkedIn. Your team must be able to ship changes inside a week.
Full conditions
Active Fibbler or HubSpot, or I set it up. At least $10k a month in LinkedIn spend. Ninety days of consistent spend history, so the baseline is real. B2B SaaS. A creative team who can ship — copy, design, video. My own creative is available as an add-on starting at ten pieces a quarter. Direct access to whoever owns the budget, with account-level access. CRM and attribution clean enough that ROAS means something. A team that can act on a recommendation inside a week.
A sparring partner is useless without a partner. If the changes can't ship, no fee structure fixes that.
04 / Questions
When will I see results?
The first findings arrive inside the week. Revenue evidence follows your sales cycle, and leading indicators are reported as leading indicators.
How much of my time does it take?
One 30-minute call, then written findings. The first write-up asks for one or two changes.
Why you and not my agency?
I'd rather your own account settle that. The fee depends on a return we agree first, measured in your Fibbler.
What if LinkedIn isn't the problem?
I say so in the first write-up, before it costs you a month.
05 / Contact
If the account fits, book the audit.
Book a 30-min LinkedIn Ads audit
30 minutes, then one or two findings in writing. Or write to leo@defy.consulting.